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Trusted by the world's most innovative brands
MediaTrack is the measurement foundation of Ripple Analytics, combining two powerful solutions in one platform.
See the True Impact of Your Content.
By finding and tracking every piece of owned, earned, and user-generated content that's connected to your brand, MediaTrack Lens reveals your true influence and uncovers opportunities for growth and monetization through precise media value.
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Identify Your Competitive Edge.
By analyzing key social metrics of the entire ecosystem, MediaTrack Landscape provides real-time clarity on your position in the digital ecosystem, the real value your partners and competitors gain, and competitive and industry insights that unlock revenue.

Always-on tracking of owned, earned, and UGC content of the entire ecosystem
Syndicated benchmarks and competitor reach and Media Value data
True Media Value analysis with AI based brand attribution and transparency
Sponsors, media, creator, and fan performance analytics
Personalized, in-platform recommendations powered by AI
Video, Audio and Text-based Qualitative and Sentiment Analysis


At Ripple, we’re committed to ensuring customers turn data into decisions and positive outcomes. You’ll be assigned a dedicated team that works as an extension of yours, combining strategic guidance, tailored reporting, and hands-on expertise to help you maximize the value of MediaTrack and Ripple’s solutions.
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MediaTrack is Ripple’s AI-powered social content measurement solution that captures the full performance of owned, earned, and user-generated content across social media. It reveals where your content travels, who amplifies it, and how your visibility compares to your past performance and competitors — all in one clear, unified view of true reach and impact.
MediaTrack continuously analyzes social platforms to find every appearance of content connected to your brand, including reposts, clips, and creator-driven moments that traditional analytics miss. It consists of two main components:
Together, they uncover the formats, communities, and moments that drive real growth.
Most analytics solutions measure only owned channels, overlooking the majority of content engagement happening across earned and user-generated spaces. MediaTrack uses AI-powered content recognition to identify and attribute value to every appearance of your content — no hashtags or metadata required. This provides a level of accuracy, competitive benchmarking, and ecosystem visibility that legacy solutions cannot match.
MediaTrack moves beyond vanity metrics to deliver actionable business intelligence:
MediaTrack supports brands, leagues, teams, agencies, and creators that need a complete, credible view of social media performance. It’s especially valuable for marketing, content, social, sponsorship, and analytics teams who rely on audience insights to drive strategy, revenue, and competitive positioning.
Marketing teams identify the channels, formats, and audiences that accelerate reach and engagement. Sponsorship teams quantify brand exposure, value high-performing assets, and strengthen pricing and renewals. Executives rely on MediaTrack Landscape to understand competitive standing and uncover opportunities to grow audience and influence.
MediaTrack reveals the content and communities that generate meaningful brand exposure and commercial value. It helps teams validate media value, expand sponsorship inventory, justify renewals, and identify new revenue opportunities across creators, UGC, and partner ecosystems. Every decision is grounded in precise measurement across the full social landscape.
Yes. MediaTrack insights strengthen YouTube Monetization strategies by identifying high-value content and support Content Protection by highlighting high-risk or widely distributed content. This creates a seamless lifecycle across measurement, monetization, and protection while keeping MediaTrack’s core role front and center.