After more than a decade building in social media measurement, we’ve rebranded from Videocites to Ripple Analytics, reflecting our focus on capturing the true reach and impact of content across social media.
We’re redefining how the world’s most innovative brands see, measure, and monetize content across owned, earned, and user-generated channels, uncovering insights that drive revenue and inform decision-making.
Sports Business Journal captured the shift: as user-generated content becomes a larger share of total reach, measuring the full “ripple effect” is becoming critical to how organizations evaluate engagement, partnerships, and media value.
Read the full Sports Business Journal article to learn more about the rebrand and what it means for the future of social media measurement.
