Super Bowl LX once again delivered a massive broadcast audience, but the bigger story is where that audience is shifting.
While total viewership fell just short of last year’s record, the game still drew nearly 125 million viewers and set a new peak audience high, reinforcing the NFL’s dominance across broadcast and streaming platforms
At the same time, the halftime show told a different story, one defined by scale beyond the broadcast.
Ripple Analytics tracked how Bad Bunny’s performance extended across owned, earned, and user-generated content in the first 24 hours:
- 4B+ total social video views across platforms
- 137% increase in social viewership year-over-year
- 55%+ of total social views coming from international audiences
The takeaway is clear: even as broadcast numbers stabilize, the Super Bowl’s true reach continues to expand globally across social, where content travels across platforms, creators, and communities in real time.
Read the full ESPN article for a deeper look at how Super Bowl LX performed across both broadcast and social.
