Social Media Power Rankings: MLB

Discover the social media performance data and insights from the first half of this MLB season.

• Los Angeles Dodgers dominate with more than double the viewership of the next closest team, fueled by UGC driving 40% of all team-related visibility. 
• Philadelphia Phillies, New York Yankees, and Los Angeles Dodgers headline media value performance, but the Atlanta Braves show how regional strength translates into outsized national exposure.
• Shohei Ohtani’s views outpace the next four MLB stars combined, cementing him as the sport’s most influential global figure.
• Bank of America is the most valuable team partner in terms of media value, with Progressive Insurance and State Farm close behind — showing financial services and insurance dominance in sponsorship ROI.