POV: UGC is Not Piracy

UGC isn’t piracy. It’s one of the most powerful growth engines in sports and entertainment. Our latest POV uncovers:

• 90%+ of UGC is brand-safe, non-game content that expands reach without threatening media rights.
• Fan-driven formats: commentary, BTS, and reactions amplify stories and community far beyond broadcasts.
• Measured UGC delivers outsized business value, proving bigger than owned channels in reach, engagement, and partner ROI.