One match uncovered value that used to go unreported. The Liverpool vs. Tottenham match on April 27 revealed over £31M in social media value — and with Ripple Analytics’ Media Value Attribution Resolver, that value can now be precisely tracked, segmented, and attributed to the correct rights holders and sponsors.
This isn't just a fix for broken reporting — it's a new standard for attribution and performance accountability. Ready to see where that value came from — and how your team can act on it?
Resolver Technology Changed the Attribution Game
The Media Value Attribution Resolver uses AI to assign every impression and brand logo to the correct owner — league, team, or sponsor — across any platform. This novel AI technology attributes value with precision, enabling rights holders to report performance with confidence. No more estimation, no more double-counting. Just truth.
Earned Channels Power Media Value Growth
Earned sources accounted for a staggering 97% of all uploads tied to the match. Notably, this activity translated into meaningful media value — underscoring how impactful organic amplification can be in driving returns beyond rightsholder-led efforts.
Why It Matters: If you're only tracking what you publish, you're missing the full story — and leaving partner ROI on the table.
Resolver Insights Reveals the True Value for Brands
On average, 24% of media value for brands in this study came from UGC.
Why It Matters: 24% is equivalent to nearly £1 in every £5 of brand value. Without Resolver, this would’ve previously gone unreported. For brands like Nike, Standard Chartered, and others, this unlocks a more complete and accurate picture of impact for ROI.
EPL Partner Value Was Hiding in Plain Sight
Only 10% of tracked partner value came from EPL-owned content. £50K was measured — and £45K of that came from content outside the league’s control.
Why It Matters: One must utilize a tool to track the full social ecosystem to more accurately report value to partners.
Understanding the Ripple Effect on Social Media
- Attribution Has Evolved: Our Resolver delivers the industry’s most accurate, brand exposure measurement on social media.
- UGC Drives Most of the Value: The majority of media value in this match came from fan-created content, not owned posts.
- Your Owned Content Isn’t the Whole Picture: In this EPL example, only 10% of total value came from owned channels.
- Unlock Value Across Every Team: Digital, commercial, BI, and sponsorship units can now access precise, actionable social media valuation.
- You Can’t Sell What You Can’t See: But now, with MediaTrack and the Resolver, you can see everything — and prove it.
Discover Your Content, Everywhere
Social media tells a story that traditional media analytic tools can’t capture. Platforms thrive on dynamic interactions, real-time engagement, and viral UGC moments. Ripple is the only technology company that tracks how content flows across social media channels and platforms, no matter the source.
Discover how to tap into the power of organic uploads and accurately measure your content’s performance.
